L’Acadèmia de Ciències Mèdiques i de la Salut de Catalunya i de Balears

The latest Nobel Prize in Medicine at the 150th anniversary of the Academy

Bringing a whole Nobel Prize to Barcelona and getting the most juice out of it during your visit is up to the privileged few. The 150th anniversary of the Academy of Medical Sciences and Health of Catalonia and the Balearic Islands was a very good alibi to have the last Nobel Prize in Medicine. But we had to design a solid communicative story, manage an agenda of authorities and media of the first level, the gala dinner, make a good corporate video… and coordinate the set of entities and companies that accompanied us in the bet. The result, a unique experience, undeniably attractive to the media, academics and research and health professionals, which aroused the interest of public opinion in general.

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